{"id":10,"date":"2026-02-15T19:29:54","date_gmt":"2026-02-15T19:29:54","guid":{"rendered":"https:\/\/fractionalcmo.es\/?page_id=10"},"modified":"2026-02-16T07:52:18","modified_gmt":"2026-02-16T07:52:18","slug":"inicio","status":"publish","type":"page","link":"https:\/\/fractionalcmo.es\/","title":{"rendered":"Inicio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10\" class=\"elementor elementor-10\" data-elementor-post-type=\"page\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4f513 e-flex e-con-boxed e-con e-parent\" data-id=\"3c4f513\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-edf98f8 e-con-full e-flex e-con e-child\" data-id=\"edf98f8\" data-element_type=\"container\">\r\n\t\t<div class=\"elementor-element elementor-element-e4d194c e-grid e-con-full e-con e-child\" data-id=\"e4d194c\" data-element_type=\"container\">\r\n\t\t<div class=\"elementor-element elementor-element-ca1c35e e-con-full e-flex e-con e-child\" data-id=\"ca1c35e\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-01072fa elementor-widget elementor-widget-heading\" data-id=\"01072fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Fractional CMO y CMO externo para empresas<\/h1>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-33f79fc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"33f79fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gana claridad en tu estrategia de marketing<\/h2>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-9668fc3 elementor-mobile-align-start elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9668fc3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pasa del caos t\u00e1ctico a un plan de crecimiento claro<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Alinea marketing, ventas y equipo bajo una sola estrategia<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enfoca tu presupuesto en canales que realmente generan ingresos<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4aabf37 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4aabf37\" data-element_type=\"widget\" data-widget_type=\"button.default\">\r\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RESERVAR LLAMADA ESTRAT\u00c9GICA<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3908e elementor-widget elementor-widget-text-editor\" data-id=\"ad3908e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t\t\t\t\t\t<p>*Sin compromiso. En 30 minutos sabr\u00e1s si un Fractional CMO tiene sentido para tu empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-737c515 e-con-full e-flex e-con e-child\" data-id=\"737c515\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-866e4ea elementor-widget elementor-widget-image\" data-id=\"866e4ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"899\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/alejandro-cmo-911x1024.jpg\" class=\"attachment-large size-large wp-image-21\" alt=\"\" srcset=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/alejandro-cmo-911x1024.jpg 911w, https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/alejandro-cmo-267x300.jpg 267w, https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/alejandro-cmo-768x864.jpg 768w, https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/alejandro-cmo.jpg 1124w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-75e0b17 e-con-full e-flex e-con e-parent\" data-id=\"75e0b17\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-29b45fb elementor-widget elementor-widget-image-carousel\" data-id=\"29b45fb\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;8&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay_speed&quot;:5,&quot;speed&quot;:2000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\r\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\r\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/rodanet-logo.png\" alt=\"rodanet-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/Logo-principal-Blanco-sin-fondo.png\" alt=\"Logo-principal-Blanco-sin-fondo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/logo-coinmotion.png\" alt=\"logo-coinmotion\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/Logo_Blanco.webp\" alt=\"Logo_Blanco\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/excesu-logo-300x61-1.png\" alt=\"excesu-logo-300x61\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/logo_lamparas-300x73-1.png\" alt=\"logo_lamparas-300x73\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/enigmatic_logos.png\" alt=\"enigmatic_logos\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/akuna-logo-300x61-1.png\" alt=\"akuna-logo-300x61\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/Logo_Blanco-1.webp\" alt=\"Logo_Blanco\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/MARCA_ISAS_MALLORCA_CONMALLORCA_-4-copia-300x141-removebg-preview.png\" alt=\"MARCA_ISAS_MALLORCA_CONMALLORCA_-4-copia-300x141-removebg-preview\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 de 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/isasmenorca-logo-removebg-preview.png\" alt=\"isasmenorca-logo-removebg-preview\" \/><\/figure><\/div>\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-1629d0e e-flex e-con-boxed e-con e-parent\" data-id=\"1629d0e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-fecdfcf e-con-full e-flex e-con e-child\" data-id=\"fecdfcf\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-002e11d elementor-widget elementor-widget-image\" data-id=\"002e11d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"735\" height=\"793\" src=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/alejandro-direccion-marketing.png\" class=\"attachment-large size-large wp-image-52\" alt=\"\" srcset=\"https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/alejandro-direccion-marketing.png 735w, https:\/\/fractionalcmo.es\/wp-content\/uploads\/2026\/02\/alejandro-direccion-marketing-278x300.png 278w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-e94fbda e-con-full e-flex e-con e-child\" data-id=\"e94fbda\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7fad216 elementor-widget elementor-widget-heading\" data-id=\"7fad216\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQui\u00e9n soy y qu\u00e9 har\u00e9 por ti?<\/h2>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-24ce812 elementor-widget elementor-widget-text-editor\" data-id=\"24ce812\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t\t\t\t\t\t<p>Soy Alejandro Herrera,\u00a0<em>Fractional CMO\u00a0<\/em>o director de marketing a tiempo parcial dicho en Espa\u00f1ol.<\/p><p>No tengo un MBA en Standford ni he levantado rondas obscenas de dinero.<\/p><p>Lo qu\u00e9 s\u00ed tengo es una colecci\u00f3n decente de hostias en marketing:\u00a0<strong>campa\u00f1as que parec\u00edan buenas ideas, funnels que pintaban ser\u00a0<em>la hostia<\/em> y <span style=\"text-decoration: underline;\">canales que solo quemaban el presupuesto de mis clientes.<\/span><\/strong><\/p><p>Qu\u00e9 buena forma de venderme \u00bfno? \ud83d\ude0f<\/p><p>Bueno, lo cierto es qu\u00e9, gracias a esos cientos de fracasos (y decenas de aciertos),\u00a0 hoy tengo bastante claro qu\u00e9 funciona, qu\u00e9 no y qu\u00e9 cosas deber\u00edas dejar de hacer ya si quieres que el marketing de tu empresa <strong>deje de ser un agujero negro de dinero y comience a ser una m\u00e1quina de generar negocio.<\/strong><\/p><p>Te ayudar\u00e9 a confeccionar y conectar las piezas clave de la estrategia de marketing de tu negocio y lo har\u00e9\u00a0<strong>con mi experiencia montando proyectos desde el barro.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-04f4e75 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"04f4e75\" data-element_type=\"widget\" data-widget_type=\"button.default\">\r\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">QUIERO MI ESTRATEGIA DE MARKETING<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-df5700e e-flex e-con-boxed e-con e-parent\" data-id=\"df5700e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-fa40c9c elementor-widget elementor-widget-heading\" data-id=\"fa40c9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTiene sentido un Fractional CMO para tu empresa?<\/h2>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb3fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3eb3fd7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\r\n\t\t\t<span class=\"elementor-divider-separator\">\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-ec978d4 elementor-widget elementor-widget-text-editor\" data-id=\"ec978d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t\t\t\t\t\t<p>No todo el mundo necesita un CMO externo. Funciona especialmente bien cuando ya hay ventas y quieres crecer con m\u00e1s claridad y menos improvisaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6b76c15 elementor-widget elementor-widget-spacer\" data-id=\"6b76c15\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\r\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-ed7d34f e-flex e-con-boxed e-con e-child\" data-id=\"ed7d34f\" data-element_type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-59901bc e-flex e-con-boxed e-con e-child\" data-id=\"59901bc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-8424545 elementor-widget elementor-widget-heading\" data-id=\"8424545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fractional CMO es para ti si<\/h3>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5b55be6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5b55be6\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eres una empresa de servicios con facturaci\u00f3n y clientes<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No tienes una direcci\u00f3n de marketing clara<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No tienes el marketing alineado con el foco de negocio<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-e7cd466 e-flex e-con-boxed e-con e-child\" data-id=\"e7cd466\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-862f51e elementor-widget elementor-widget-heading\" data-id=\"862f51e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fractional CMO no es para ti si<\/h3>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-9f259fe elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9f259fe\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Est\u00e1s empezando desde cero sin producto validado<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Buscas solo \u201calguien que lleve redes o anuncios\u201d<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quieres resultados inmediatos sin revisar tu modelo o propuesta de valor<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-a58cb87 elementor-widget elementor-widget-button\" data-id=\"a58cb87\" data-element_type=\"widget\" data-widget_type=\"button.default\">\r\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\r\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">QUIERO MI ESTRATEGIA DE MARKETING<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-0cb9dfa e-flex e-con-boxed e-con e-parent\" data-id=\"0cb9dfa\" data-element_type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-f57e4d8 elementor-widget elementor-widget-heading\" data-id=\"f57e4d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo trabajo c\u00f3mo Fractional CMO?<\/h2>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-653308f elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"653308f\" data-element_type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Diapositiva n\\u00ba 1&quot;,&quot;_id&quot;:&quot;5f9a7cb&quot;},{&quot;slide_title&quot;:&quot;Diapositiva n\\u00ba 2&quot;,&quot;_id&quot;:&quot;79045a5&quot;},{&quot;slide_title&quot;:&quot;Diapositiva n\\u00ba 3&quot;,&quot;_id&quot;:&quot;35702f2&quot;},{&quot;slide_title&quot;:&quot;Diapositiva n\\u00ba 4&quot;,&quot;_id&quot;:&quot;a9833c1&quot;}],&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\r\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel\" dir=\"ltr\">\r\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-521ae64 e-flex e-con-boxed e-con e-child\" data-id=\"521ae64\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-6f816d0 e-con-full e-flex e-con e-child\" data-id=\"6f816d0\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c1dfa48 elementor-widget elementor-widget-heading\" data-id=\"c1dfa48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2460 Onboarding y brief de proyecto\n<\/h3>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d3cf0 elementor-widget elementor-widget-text-editor\" data-id=\"d1d3cf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t\t\t\t\t\t<p>Tenemos una reuni\u00f3n en la que vemos en detalle el estado de la empresa\/proyecto. Elaboramos en equipo un\u00a0<em>brief<\/em> de negocio que servir\u00e1 c\u00f3mo documento base.<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-605ac69 e-con-full e-flex e-con e-child\" data-id=\"605ac69\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-83c7641 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"83c7641\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256,8C119,8,8,119,8,256S119,504,256,504,504,393,504,256,393,8,256,8Zm92.49,313h0l-20,25a16,16,0,0,1-22.49,2.5h0l-67-49.72a40,40,0,0,1-15-31.23V112a16,16,0,0,1,16-16h32a16,16,0,0,1,16,16V256l58,42.5A16,16,0,0,1,348.49,321Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">60min<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f4e921 e-flex e-con-boxed e-con e-child\" data-id=\"2f4e921\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-63e8f18 e-con-full e-flex e-con e-child\" data-id=\"63e8f18\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffe4f3 elementor-widget elementor-widget-heading\" data-id=\"4ffe4f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2461 An\u00e1lisis a nivel de negocio<\/h3>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-733f46f elementor-widget elementor-widget-text-editor\" data-id=\"733f46f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t\t\t\t\t\t<p>Analizamos con nuestro equipo el proyecto a nivel de negocio. Entendemos la situaci\u00f3n actual del proyecto y elaboramos un\u00a0<em>roadmap<\/em> a medida,<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-34b173a e-con-full e-flex e-con e-child\" data-id=\"34b173a\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1de2a74 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1de2a74\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256,8C119,8,8,119,8,256S119,504,256,504,504,393,504,256,393,8,256,8Zm92.49,313h0l-20,25a16,16,0,0,1-22.49,2.5h0l-67-49.72a40,40,0,0,1-15-31.23V112a16,16,0,0,1,16-16h32a16,16,0,0,1,16,16V256l58,42.5A16,16,0,0,1,348.49,321Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2-3 semanas<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59f3df1 e-flex e-con-boxed e-con e-child\" data-id=\"59f3df1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-998190b e-con-full e-flex e-con e-child\" data-id=\"998190b\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-755c567 elementor-widget elementor-widget-heading\" data-id=\"755c567\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2462 Acompa\u00f1amiento en la ejecuci\u00f3n\n<\/h3>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1182e7a elementor-widget elementor-widget-text-editor\" data-id=\"1182e7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t\t\t\t\t\t<p>Lidero la ejecuci\u00f3n del <em>roadmap<\/em>, ayudando al equipo interno o en la contrataci\u00f3n del equipo necesario.<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-a55bd83 e-con-full e-flex e-con e-child\" data-id=\"a55bd83\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6abc5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ac6abc5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256,8C119,8,8,119,8,256S119,504,256,504,504,393,504,256,393,8,256,8Zm92.49,313h0l-20,25a16,16,0,0,1-22.49,2.5h0l-67-49.72a40,40,0,0,1-15-31.23V112a16,16,0,0,1,16-16h32a16,16,0,0,1,16,16V256l58,42.5A16,16,0,0,1,348.49,321Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2-8 semanas<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f7193d e-flex e-con-boxed e-con e-child\" data-id=\"6f7193d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-80c23f8 e-con-full e-flex e-con e-child\" data-id=\"80c23f8\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-19b171c elementor-widget elementor-widget-heading\" data-id=\"19b171c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2463 Mantenimiento estrategia\n<\/h3>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7b41cfa elementor-widget elementor-widget-text-editor\" data-id=\"7b41cfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t\t\t\t\t\t<p>Una vez ejecutado el\u00a0<em>roadmap\u00a0<\/em>existe la posibilidad de mantener el servicio para supervisar el correcto funcionamiento de la direcci\u00f3n de marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-ba1d873 e-con-full e-flex e-con e-child\" data-id=\"ba1d873\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-25c7fe2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"25c7fe2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\r\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256,8C119,8,8,119,8,256S119,504,256,504,504,393,504,256,393,8,256,8Zm92.49,313h0l-20,25a16,16,0,0,1-22.49,2.5h0l-67-49.72a40,40,0,0,1-15-31.23V112a16,16,0,0,1,16-16h32a16,16,0,0,1,16,16V256l58,42.5A16,16,0,0,1,348.49,321Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u221e<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\r\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm28.9-143.6L209.4 288H392c13.3 0 24-10.7 24-24v-16c0-13.3-10.7-24-24-24H209.4l75.5-72.4c9.7-9.3 9.9-24.8.4-34.3l-11-10.9c-9.4-9.4-24.6-9.4-33.9 0L107.7 239c-9.4 9.4-9.4 24.6 0 33.9l132.7 132.7c9.4 9.4 24.6 9.4 33.9 0l11-10.9c9.5-9.5 9.3-25-.4-34.3z\"><\/path><\/svg>\t\t\t<\/div>\r\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\r\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-d36699c e-flex e-con-boxed e-con e-parent\" data-id=\"d36699c\" data-element_type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-cbe30f5 e-con-full e-flex e-con e-child\" data-id=\"cbe30f5\" data-element_type=\"container\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-c20077a elementor-widget elementor-widget-heading\" data-id=\"c20077a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes sobre el servicio de Fractional CMO<\/h2>\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-67645f9 elementor-widget elementor-widget-text-editor\" data-id=\"67645f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t\t\t\t\t\t<p>Me gusta ahorrar tiempo\u00a0 (y qu\u00e9 te lo ahorres). Puedes leer aqu\u00ed las preguntas m\u00e1s frecuentes de mis clientes y potenciales clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-089de72 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"089de72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resolvemos tus dudas<\/h2>\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-fff7098 elementor-widget__width-initial elementor-widget elementor-widget-toggle\" data-id=\"fff7098\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2681\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2681\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfQu\u00e9 hace exactamente un Fractional CMO en mi empresa?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-2681\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2681\"><p>Un Fractional CMO es tu director de marketing, pero sin n\u00f3mina de 6 cifras ni despacho propio.<br \/>Me meto en tu negocio, miro n\u00fameros, canales y equipo, y hago tres cosas:<\/p><ol><li><p>Decidir qu\u00e9 objetivos tienen sentido.<\/p><\/li><li><p>Montar un plan para llegar ah\u00ed.<\/p><\/li><li><p>Asegurarme de que ese plan se ejecuta y no se queda en un PowerPoint precioso.<\/p><\/li><\/ol><p>Si algo no ayuda a vender m\u00e1s o mejor, sobra.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2682\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2682\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfEn qu\u00e9 se diferencia de una agencia de marketing?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-2682\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2682\"><p>La agencia vive de hacer cosas: campa\u00f1as, creatividades, piezas, informes.<br \/>Yo vivo de que tu negocio crezca.<\/p><ul><li><p>La agencia ejecuta.<\/p><\/li><li><p>Yo decido\u00a0<strong>qu\u00e9<\/strong>\u00a0se ejecuta,\u00a0<strong>por qu\u00e9<\/strong>\u00a0y\u00a0<strong>en qu\u00e9 orden<\/strong>.<\/p><\/li><\/ul><p>Puedo trabajar con tu agencia actual (si aporta) o ayudarte a cambiarla (si no). Pero la estrategia y la direcci\u00f3n las marco yo, no el comercial que te vende el \u201cpack 360\u00ba\u201d.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2683\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2683\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfY de un director de marketing interno a tiempo completo?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-2683\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2683\"><p>Muy simple:<\/p><ul><li><p>Un CMO interno = salario alto + seguros + variable + silla + ordenador + etc.<\/p><\/li><li><p>Un Fractional CMO = pagas solo por la parte de direcci\u00f3n que realmente necesitas ahora.<\/p><\/li><\/ul><p>Si ya facturas millones y tienes equipo grande, seguramente te toque fichar a alguien full-time.<br \/>Si est\u00e1s en esa fase de \u201ccrecemos, pero a hostias y sin orden\u201d, un CMO externo a tiempo parcial suele tener mucho m\u00e1s sentido.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2684\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2684\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfCu\u00e1nto cuesta trabajar contigo como Fractional CMO?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-2684\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2684\"><p>Depende de tres cosas: tama\u00f1o de tu empresa, grado de marr\u00f3n y tiempo que necesites que est\u00e9 encima.<br \/>No vendo \u201cpacks m\u00e1gicos\u201d de 297 \u20ac.<\/p><p>Lo normal:<\/p><ul><li><p>Un Sprint de diagn\u00f3stico tiene un precio cerrado.<\/p><\/li><li><p>La direcci\u00f3n fractional mes a mes depende de las horas\/d\u00edas de implicaci\u00f3n.<\/p><\/li><\/ul><p>En la llamada te digo un rango aproximado y si no te encaja, no pasa nada, seguimos siendo amigos de internet.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2685\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2685\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfCu\u00e1nto tiempo hace falta para ver resultados?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-2685\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2685\"><p>Si alguien te promete resultados en 30 d\u00edas, que te devuelva el dinero cuando no pasen.<\/p><p>Lo realista:<\/p><ul><li><p>Primer mes: entender el l\u00edo, cargarme ruido y priorizar.<\/p><\/li><li><p>2\u20133 meses: se nota orden, foco y empiezan a caer mejoras en m\u00e9tricas.<\/p><\/li><li><p>6\u201312 meses: sistema de captaci\u00f3n y ventas que sabe lo que hace.<\/p><\/li><\/ul><p>\u00bfHay cosas que se pueden mejorar antes? S\u00ed. Pero esto no va de milagros, va de trabajar con cabeza.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2686\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2686\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfTrabajas solo con B2B o tambi\u00e9n con B2C \/ ecommerce?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-2686\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2686\"><p>Mi zona c\u00f3moda es B2B: servicios, SaaS, negocios con tickets donde una decisi\u00f3n importa.<br \/>Ah\u00ed es donde un Fractional CMO tiene m\u00e1s impacto.<\/p><p>\u00bfPuedo ayudar a un B2C o un ecommerce? Depende.<br \/>Si vendes camisetas a 12 \u20ac con margen de chiste, probablemente no soy tu mejor inversi\u00f3n.<br \/>Si tienes m\u00e1rgenes decentes y decisiones algo complejas, hablamos.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2687\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-2687\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfTe encargas t\u00fa de ejecutar campa\u00f1as, anuncios, emails, etc.?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-2687\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-2687\"><p>No voy a estar escribiendo copies de Instagram ni montando creatividades en Canva.<br \/>Para eso est\u00e1 tu equipo o tu agencia.<\/p><p>Mi trabajo es:<\/p><ul><li><p>Decidir qu\u00e9 se hace y en qu\u00e9 orden.<\/p><\/li><li><p>Revisar que se hace bien.<\/p><\/li><li><p>Cambiar el plan cuando los datos digan que hay que cambiarlo.<\/p><\/li><\/ul><p>Si te falta gente para ejecutar, te ayudar\u00e9 a buscar proveedores o fichajes. Pero no soy \u201cel chico de las campa\u00f1as\u201d.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2688\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-2688\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfC\u00f3mo es trabajar contigo en el d\u00eda a d\u00eda?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-2688\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-2688\"><p>Cosas que puedes esperar:<\/p><ul><li><p>Reuniones claras, cortas y con decisiones.<\/p><\/li><li><p>Preguntas inc\u00f3modas sobre tus n\u00fameros.<\/p><\/li><li><p>Alg\u00fan \u201cno\u201d a ideas brillantes que solo brillan en tu cabeza.<\/p><\/li><\/ul><p>Cosas que NO vas a ver:<\/p><ul><li><p>PowerPoints de 80 diapositivas in\u00fatiles.<\/p><\/li><li><p>Palabras vac\u00edas tipo \u201cdisrupci\u00f3n omnicanal 360\u00ba\u201d.<\/p><\/li><li><p>Silencio durante semanas.<\/p><\/li><\/ul><p>Trabajo a tu lado, no desaparezco hasta la factura.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2689\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-2689\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfEs todo remoto o tambi\u00e9n puedes venir a la oficina?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-2689\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-2689\"><p>La mayor\u00eda del trabajo se puede hacer remoto sin problema.<br \/>Si tiene sentido que vaya a la oficina para una sesi\u00f3n estrat\u00e9gica, comit\u00e9 o lo que toque, se hace y punto (con los costes correspondientes).<\/p><p>Lo importante no es si nos vemos por Zoom o en una sala de juntas.<br \/>Lo importante es que el plan est\u00e9 claro y que todo el mundo sepa qu\u00e9 tiene que hacer despu\u00e9s de cada reuni\u00f3n.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\r\n\t\t\t\t\t<h3 id=\"elementor-tab-title-26810\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-26810\" aria-expanded=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u00bfQu\u00e9 necesitas de m\u00ed para que esto funcione?<\/a>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<div id=\"elementor-tab-content-26810\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-26810\"><p>Tres cosas muy sencillas y muy raras de ver:<\/p><ol><li><p>Acceso a datos reales: ventas, m\u00e1rgenes, leads, campa\u00f1as\u2026 sin maquillaje.<\/p><\/li><li><p>Capacidad de decidir: si todo tiene que pasar por 4 socios, esto se va a hacer eterno.<\/p><\/li><li><p>Ganas de cambiar cosas: si quieres resultados distintos haciendo lo mismo, no soy tu persona.<\/p><\/li><\/ol><p>Si esto lo tienes, podemos construir algo serio. Si no, ahorramos tiempo y no empezamos.<\/p><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 hace exactamente un Fractional CMO en mi empresa?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Un Fractional CMO es tu director de marketing, pero sin n\\u00f3mina de 6 cifras ni despacho propio.<br \\\/>Me meto en tu negocio, miro n\\u00fameros, canales y equipo, y hago tres cosas:<\\\/p><ol><li><p>Decidir qu\\u00e9 objetivos tienen sentido.<\\\/p><\\\/li><li><p>Montar un plan para llegar ah\\u00ed.<\\\/p><\\\/li><li><p>Asegurarme de que ese plan se ejecuta y no se queda en un PowerPoint precioso.<\\\/p><\\\/li><\\\/ol><p>Si algo no ayuda a vender m\\u00e1s o mejor, sobra.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfEn qu\\u00e9 se diferencia de una agencia de marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>La agencia vive de hacer cosas: campa\\u00f1as, creatividades, piezas, informes.<br \\\/>Yo vivo de que tu negocio crezca.<\\\/p><ul><li><p>La agencia ejecuta.<\\\/p><\\\/li><li><p>Yo decido\\u00a0<strong>qu\\u00e9<\\\/strong>\\u00a0se ejecuta,\\u00a0<strong>por qu\\u00e9<\\\/strong>\\u00a0y\\u00a0<strong>en qu\\u00e9 orden<\\\/strong>.<\\\/p><\\\/li><\\\/ul><p>Puedo trabajar con tu agencia actual (si aporta) o ayudarte a cambiarla (si no). 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En 30 minutos sabr\u00e1s si un Fractional CMO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fractional CMO Externo Para Empresas | Alejandro Herrera<\/title>\n<meta name=\"description\" content=\"CMO Externo para PYMES y empresas en crecimiento. Estrategia, funnel y ventas funcionando en conjunto correctamente. 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